The reading is about the production of media at a ‘global level’. Allowing me to understand how one media company could come to own a variety of media practices around the world. For example News Corporation is one of the leading conglomerates with various subsidiaries in England (The Sun, The Times) but also in America (20th Century Fox). However it isn't just the fact there are large media conglomerates buying most of the market, with the introduction of the internet, globalisation became more effective whether it was seen as good or bad. For instance, as information circulated online, people could access it without having to read a printed newspaper or even watch the TV. Due to this, Newspapers began to suffer and more recently have started to release there articles online so that they can keep themselves in business. But this isn't that great as search engines such as Google can determine ‘what information is internationally available’ (Balnaves et al., 2008) meaning a website such as the New York Times might not be available in the UK.
One of the big issues that is highlighted in the chapter is the
fact conglomerates own more than just one type of media. This poses the
question about how we as the audience know what the difference between fact and
propaganda is because everything we know of is being fed to us from the same
source. For me this was important because even as a photographer you are at
risk of your images being seen as supplying ideas due to the invention of Photoshop.
Along with globalisation comes one major issue. Now that the whole
world is connected in one way or another, how much of someone’s life is
private, especially in terms of social networking and the internet in general.
Even saying this, does it matter? I’m asking this as its now become so normal
to share everything. This just shows how our culture has become overly mediated
(Stevenson, 2014:1).
Overall, I feel that the reading I have done proves how much the
internet has changed the way things are done. For instance it allows you to
achieve things much quicker than before but it shows how reliant everyone is on
one thing. For me, I am able to share photographs with people from across the
world, which wouldn't have been possible a few years ago. Thus showing that
globalisation can be effective in some terms of the media, whereas in others it
can be damaging.
Bibliography
Long, P and Wall, T (2012) Media
Studies: Texts, Production, Context (2nd Edition), London: Pearson.
Balnaves, M., Donald D. and Donald, S.H. (2008) The Global Media
Atlas, London: British Film Institute.
Stevenson, N (2014) The
Transformation of the Media: Globalisation, Morality and Ethics, London:
Routledge.
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